"We hope to teach bystanders some simple ways to express that degrading, abusive and violent attitudes and behaviours directed towards women aren't acceptable and won't be tolerated," Spicer says.

HRP worked with the Avalon Centre to bring the campaign to Halifax. Avalon's executive director Irene Smith says the centre is proud that police are trying to change the dialogue around sexualized violence "from being the responsibility of victims to being the responsibility of the perpetrator."

But while the campaign may be a step forward, Smith disagrees with HRP's assertion that changing women's behaviour can help them "avoid" sexual assault.